http://www.digicraftproductions.com en-us Sat, 29 Mar 2008 10:17:59 http://www.digicraftproductions.com/blogEntry.php?id=118 http://www.digicraftproductions.com/blogEntry.php?id=118 Sat, 29 Mar 2008 10:17:59
Happy Surfing

Scott Stenzel
Email Me]]> http://www.digicraftproductions.com/blogEntry.php?id=117 http://www.digicraftproductions.com/blogEntry.php?id=117 Fri, 28 Mar 2008 17:51:34 ]]> http://www.digicraftproductions.com/blogEntry.php?id=116 http://www.digicraftproductions.com/blogEntry.php?id=116 Fri, 28 Mar 2008 17:43:49
Here's to an awesome 2008 and to the release of the new web site.



Cheers!]]> http://www.digicraftproductions.com/blogEntry.php?id=115 http://www.digicraftproductions.com/blogEntry.php?id=115 Mon, 31 Mar 2008 11:09:01 Media Evolutions to create motion graphics video content for the Heart of the City Tour. The tour features Grammy Award winning artist Mary J Blige and rapper/entrepreneur Jay-Z. We were brought on to the project a week before the show opened in the American Airlines arena in Miami Florida. The schedule was unforgiving and sleep was not an option. The project begun with having to make twenty nine different looks for each of the songs. Each look had to follow specific design ideas that Mary J Blige and her husband Kendu Isaacs wanted to see on the screens.

The most difficult part of the project was not to over produce each segment. It was very tempting to spend all day on just one song. As content creators, we strive to make every piece of content that hits the screen completely original. But with such a tight time constraint the only way to get quality imagery is with the help of some pre produced content. It wont be the last time that iStockphoto saved our lives. Sometimes there simply is not enough time or budget to create 100% original content.
When it was all done, it was an incredible feeling to watch the show and how it all came together. We thank Mark Argenti and Ian McDaniel from Media Evolutions for bringing us on to help with this project. It was an incredible roller coaster ride that all payed off at the end.

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